TV Spot (Airline)

Timing	Video	Audio
00-00.10	Camera (Close up) on students walking around the University of Tampa	Noise of students walking around
00.10-00.20	(B-roll) shot of students packing and loading up vans to go to airport	Daniel Friedman: It’s almost the holidays, and many students are preparing to travel home for the holidays. Some students are debating whether to try the discount carriers serving the Tampa Bay market
00.20-00.30	(Camera Zoom in) V/O-Daniel Friedman Students answering questions somewhere around campus, about whether they prefer legacy or discount carriers and why	(V/O) Daniel Friedman (students response) to question
00.30-00.40	(Camera Zoom out)Scenes of planes and Tampa Airport departure airplanes and airport noise with people walking around area	(V/O) Daniel Friedman other travelers are discouraged  about legacy carriers like united who have fallen on hard times.
00.40-00.50	(Camera Zoom in) Holiday decorations at airport in background and people walking around	(Interview passenger at Tampa International Airport, preferably a college student about their holiday travel choices Student says: I always flew united to Chicago, but recently they have cancelled flights and kept me waiting, “but I still prefer quality and experience over price”, that’s why I am Taking Delta today.
00.50-00.60	(Camera zoom out) with scenes of busy airport and families reuniting for the holidays /display chart comparing websites and prices.	(Audio) Airport background noise (V/O) Daniel Friedman : this holiday, students may have to do more than check kayak or expedia, in order to find the best deal on legacy verses budget, verses quality.
00.60-1.10 1.10-1.20	(Camera B-roll)Back to newsroom Show graphic of chart comparing airfares between legacy and budget one more time	(V/O) Anchors discuss their travel plans News anchors discuss chart, and sign out of the news for the day